If you want to have what others don’t have you must be willing to do what others will not do. If you need a pick me up or a kick up the backside to get you back on track then this is the ... READ the POST
5 Problems you can solve with Storytelling instead of “Marketing”.
Getting seen, getting heard and getting paid in the online space in 2021 and beyond has many challenges. There are many moving pieces. Many tools and tactics that you have to learn. However, if you ... READ the POST
The One thing – Ask!
There is a saying that tiny hinges swing big doors. Its the little things. That little tweak in the things you do or say or think that make a world of difference. That little change in a habit or ... READ the POST
The power of Today
When everyone was choosing their word for the year, the word I chose was "Today" and here's why. I decided that instead of grand plans, complicated schemes and 5- year forecasts I would ... READ the POST
How to know your customer better than they know themselves
The first time I shared this was on the Cake PLC facebook group and I think I better put it here as well. This is the basics of any kind of marketing. The first thing you have to figure out is Who ... READ the POST
9 Reasons to Teach your own Workshops
Attention Cake Decorators! Teaching your own cake classes is the most profitable thing you can do in your cake decorating career. It is cheap to get started. It is also less work, more fun and ... READ the POST